hair regrowth
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Stop the guesswork with an evidence-based hair loss treatment, personalised and prescribed online by expert UK clinicians.
Trusted by women
Samantha T
Menopausal hair loss
Sarah G
Early thinning
Gemma G
Postpartum hair loss
Simone B
Hormonal hair loss
Jes O
Androgenetic Alopecia
Deborah W
Age-related thinning
A clinical service,
built by experts
Real dermatology care to treat your hair loss
A personalised topical treatment for you
Proven ingredients, backed by real science
Results guaranteed - or your money back
Full support, every step of the way
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Try Wave Risk-Free for 180 days
We believe women deserve real results, not false promises. If your personalised formula doesn’t deliver results, we’ll refund you with zero hassle. Honest science, complete confidence, guaranteed.
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How it works
Simple steps to thicker, fuller hair
STEP 1
Online Consultation
Take our consultation form and sign up to a delivery plan that suits you.
STEP 2
Clinical Review
Submit photos to help our dermatology clinicians create your formula
STEP 3
Start Treatment
Receive your treatment and apply daily. Consistency is key to regrowth.
STEP 4
Regrowth & Support
See results in 3-6 months. Full support, adjustments & care whenever you need it.
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Real women, real results
Before
After 6 months
“I was losing clumps of hair and I tried everything I saw online. But nothing worked. Wave Stood out because it was a clinical service. I had some initial shedding, but by month 6 my scalp was so much more filled in. I haven't seen my hair like this in years.”
- Carrie, 48
Verified
Before
After 5 months
“My hair loss started 2 years ago and I thought I was going bald. My sister now tells me how much more hair I have and I someone at work told me how much they love my hair! I'm so thankful to Wave.”
- Maria, 31
Verified
Before
After 4 months
“I was blown away with the level of support I got from the start. The results speak for themselves. This is the first time I have felt good about my hair in years!”
- Helen, 57
Verified
Before
After 6 months
“I lost a lot of hair after my 2nd child and even a year later it just kept getting worse. I've had amazing results with Wave. I apply my formula every night and had no issues. ”
- Amanda, 37
Verified
Before
After 4 months
“After menopause, my hair became so thin. There was so much marketing online I didn't know what to trust. Wave took the time to actually talk to me. They are a real medical service that delivered actual results. ”
- Shadia, 51
Verified
Before
After 5 months
“I was losing so much hair and my GP told me not to worry and that it would come back. But a year later and I was still losing hair! Now that I've been using my combination treatment from Wave, I finally feel like I'm having good hair days and trying out different hairstyles”
- Rachel, 42
Verified
Why does hair loss happen?
Hair loss isn’t just about ageing. It’s a complex, personal issue with many possible causes. Knowing what’s behind your thinning is the first step, so a hair growth treatment for women should address the root cause.
Dr Emma Humphries explains the most common causes
No matter what your cause, we have a solution
Genetics
Block DHT, stimulate follicles and prevent further loss & shrinking
Hormonal changes
Manage the impact of hormonal changes at the follicles & block DHT
Postpartum
Nourish follicles, speed up recovery and stimulate active growth again
PCOS
Reduce the impact of excess androgens (like DHT) at the follicles
Menopause
Combat shifting hormone balance and maintain follicle health
Age related hair loss
Stimulate dormant follicles, slow the aging process & prevent shedding
Stress & illness
Strengthen weakened follicles & support regrowth cycles
Poor blood flow to the scalp
Improve circulation and deliver more nutrients directly to the roots
Scalp inflammation
Soothe irritation, reduce inflammation impacting your follicles directly
Support -
Every Step of the Way
From today and everyday, we're here to guide, adjust formulas, and celebrate your progress.
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Melatonin
Antioxidant Hair Defense
A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.
Studies reveal that Melatonin not only helps you sleep but also protects hair from aging, stress & DHT.
Prostaquinon
Antioxidant Hair Defense
A plant extract from Nigella sativa (black cumin seeds).
Powered by the compound Thymoquinone - it helps to regrow hair by influencing tiny messenger molecules in the scalp called prostaglandins. It also has powerful anti-inflammatory and antioxidant properties.
Ketoconazole
Fights Scalp Imbalances
An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.
Research shows that Ketoconazole also reduces hair loss by blocking DHT at the scalp.
Cetirizine
Calms scalp inflammation
Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.
Often used for allergies, Cetirizine also helps to stimulate follicles via molecular pathways.
Minoxidil
Stimulates hair growth
The most proven ingredient for hair regrowth.
Minoxidil reactivates hair follicles by boosting blood flow to the scalp, stimulating follicles at the molecular level and keeps them growing for longer.
Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.
Tretinoin
Boosts Scalp Renewal
Boosts the activation of Minoxidil. Ideal for those who haven't responded well to Minoxidil alone, or those wanting faster, better results.
Widely used in skincare treatments.
Finasteride
Targets Hair Loss at the Source
A powerful blocker of DHT (the hair-loss causing hormone) that prevents and reverses the shrinking of hair follicles.
Finasteride reduces DHT levels by up to 70% at the roots, addressing hair loss directly at the follicles.
Caffeine
Energizes Hair Follicles
Scientifically proven to stimulate hair follicles, extend the growth phase, and block DHT to promote stronger strands.
A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.
Spironolactone
Hormonal balance for hair
Blocks and reduces the effects of the hair-loss causing hormone, DHT, that shrinks follicles over-time.
Clinically used by dermatologists for decades, Spironolactone has shown remarkable results in treating hair loss in women, with topical application achieving equal hair growth to oral treatment.
Proven ingredients
Chosen by dermatologists for their clinical effectiveness - backed by real science.
Your treatment is a unique combination of the above ingredients in one topical formula, determined by your dermatology clinician.
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Combinations works better
We combine multiple actives in your formula because clinical research shows that it’s the best approach.
94%
of women using combination therapy see visible results.
Ibrahim ZA, et al. Journal of Cosmetic Dermatology. 2021.
Panahi Y, et al. Skinmed. 2015
Al Sayed ZM, et al. Dermatologic Therapy. 2025
Lucky AW, et al. J Am Acad Dermatol. 2004
Suchonwanit P, et al. J Eur Acad Dermatol Van. 2018
Suchonwanit P, et al. J Eur Acad Dermatol Van. 2020
Mohammed AA, et al. Al-Azhar Med Journal. 2022
Why choose Wave
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Others
Others
Personalised to your hormones, hair loss + unique needs
Expert care from dermatology clinicians
All-in-one topical formula with a combination of proven ingredients
Ongoing support + unlimited formula changes - whenever you need it
Visible results guaranteed in 180 days, or your money back
Why choose Wave
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Hear from our community
I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalised to me. The process was easy and I got my treatment in just a couple of days! I had some questions before starting and the customer service was super quick and helpful. I love that it’s topical only, and after a couple of months, I’m finally seeing some baby hairs! Wave has really exceeded my expectations every step of the way and they continue to be so supportive.
Sign-up now!
Lima M
Verified
I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everything was explained clearly, and it felt like they really understood my needs. Would definitely recommend to anyone looking for a personalised, caring service.
Highly recommend
Aggy H
Verified
Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up and it’s a straightforward no BS solution to hair loss. I’m currently on my 3rd bottle and hope to see even greater results in the months to come. If you’re struggling with hair loss what are you waiting for!
Hair Growth Solutions
Gaby B
Verified
I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, or how much is lost in the shower. Looking forward to seeing more growth!
It works!
Azzah M
Verified
I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. Nothing was making any difference. I was so impressed by the time taken by Dr Rohin to understand the causes, discuss treatments and offer advice. My personal prescription arrived within days. Too soon to be able to comment on outcomes but I feel if anything will help, my wave solution will.
Early days
Samantha M
Verified
My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatment. My clinician took my preferences into account as I wanted Tretinoin because Minoxidil on it's own didn't really work for me. I can see the difference already after 4 months!
Amazing service
Jordan R
Verified
Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. They even adjusted my formula for free after I reached out to them.
My hair came back
Annie S
Verified
I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at first, but now I am so thankful I trusted Wave.
Thicker hair
Jes P
Verified
Thicker, fuller hair awaits
Our clinicians personalise your formula to target your hair loss for the best regrowth results.
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It’s personal to us
I started Wave after seeing my wife struggle with her hair loss and the emotional toll it took. We found that no honest, effective, and supportive clinical solutions exist for women.
We built Wave to change that.
Every treatment we create, and every woman we support, matters to us - because we’ve seen firsthand just how tough this journey can be.
Dr Rohin Patel, Founder
Frequently asked questions
Wave is the UK's first online dermatology hair loss service designed specifically for women. We create personalised prescription formulas tailored to your unique hair loss, medical history, and hair goals - prescribed by a UK-licensed clinician after a detailed online consultation.
We use real medical science and clinical experience with ingredients such as Minoxidil, Finasteride, Spironolactone, Melatonin & more.
All our treatments are topical only, so minimal side-effects with full regrowth potential as we target hair loss directly at the roots.
Unlike others, we offer complete flexibility to adjust your formula as often or as much as is needed - free of charge.
Yes, all Wave treatments are prescription medications. Our approach with combination therapy works best.
Multiple independent clinical studies show that combining prescription ingredients like Finasteride, Minoxidil, and Spironolactone produces regrowth in 94% of women – results impossible with over-the-counter alternatives.
This kind of treatment is only available through a prescription, and we only prescribe treatments backed by rigorous clinical evidence and proven safety profiles. Our dermatology clinicians ensure every ingredient in your formula is not only effective but appropriate for your individual health profile.
Our clinicians create a bespoke prescription formula by selecting the specific active ingredients and their exact strengths based on your unique hair loss pattern, medical history, preferences and photos.
Plus, we can adjust the ingredients, their concentrations and the base formula as needed - true personalisation that evolves with your journey.
Give your treatment at least 6 months before judging how it’s working. You’ll often notice less shedding first, with new growth following later. Some women shed more in the first 4 to 6 weeks, which usually settles. Taking a photo each month in the same light makes it easier to see your progress.
Wave treatment is suitable for most women experiencing hair thinning or hair loss, including Androgenetic Alopecia, hormonal hair loss (PCOS, menopause, postpartum), and stress-induced thinning.
We can treat all hair types and textures, and have safe formulations available for women who are pregnant, breastfeeding, or trying to conceive.
We don't treat scarring alopecia (a rare condition requiring specialist care) or proceed if certain medical conditions contraindicate our ingredients.
The best way to find out if Wave is right for you is to complete our detailed consultation. Our clinicians will review your specific situation and determine if our treatment is appropriate for your individual needs.
Yes, it can. Your personalised hair loss treatment aims to slow pattern hair loss (androgenetic alopecia) and help hair regrow. Your prescriber can also adjust your formula whenever you need, at no extra cost. Results vary, and because it’s a long-term condition, you keep the benefit by continuing treatment.
Yes. A UK-licensed dermatology clinician assessed your hair loss, goals, medical history, any current treatments and photos before prescribing your personalised formula, and can say no if a treatment isn’t right for you. Some women get scalp irritation, which a change to your formula often fixes. If you’re pregnant, breastfeeding or trying to conceive, let us know, as some ingredients need to be avoided.
Apply 1ml to a clean, dry scalp once a day, parting your hair as you go. Don’t use more than 1ml. Wait at least 4 hours before washing or styling. Keep pets away until it’s fully absorbed (Minoxidil is toxic to cats and small dogs).
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