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Real women, real results

Month 0
Month 6

"I was losing clumps of hair and I tried everything I saw online. But nothing worked.

Wave stood out because it was a clinical service. I had some initial shedding, but by month 6 my scalp was so much more filled in.

I haven't seen my hair like this in years."

Carrie, 48

Carrie, 48

Month 0
Month 4

"I was blown away with the level of support I got from the start. The results speak for themselves. This is the first time I have felt good about my hair in years!"

Helen, 38

Helen, 38

Month 0
Month 5

"I was losing so much hair postpartum. my GP told me not to worry and that it would come back. But a year later and I was still losing hair! Now that I've been using my combination treatment from Wave, I finally feel like I'm having good hair days and trying out different hairstyles"

Sally, 34

Sally, 34

Proven ingredients

Chosen by dermatologists for their clinical effectiveness - backed by real science.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Combinations work better

We combine multiple actives in your formula because clinical research shows that’s it's the best approach.

"93% of women using combination therapy saw a clinically significant improvement. Far superior to any other intervention."

Dr. Rohin Patel, MBBS

References

1. Ibrahim ZA, et al. Journal of Cosmetic Dermatology. 2021.

2. Panahi Y, et al. Skinmed. 2015

3. Al Sayed ZM, et al. Dermatologic Therapy. 2025

4. Lucky AW, et al. J Am Acad Dermatol. 2004

5. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2018

6. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2020

7. Mohammed AA, et al. Al-Azhar Med Journal. 2022

Not sure?

Book a free chat 30 minute discussion about your hair loss, our treatments and service.

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Hear from our patients

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I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalise... Read More

I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalised to me. The process was easy and I got my treatment in just a couple of days! I had some questions before starting and the customer service was super quick and helpful. I love that it’s topical only, and after a couple of months, I’m finally seeing some baby hairs! Wave has really exceeded my expectations every step of the way and they continue to be so supportive.

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Lima M

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Highly recommend

I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everythin... Read More

I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everything was explained clearly, and it felt like they really understood my needs. Would definitely recommend to anyone looking for a personalised, caring service.

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Aggy H

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Hair Growth Solutions

Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up an... Read More

Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up and it’s a straightforward no BS solution to hair loss. I’m currently on my 3rd bottle and hope to see even greater results in the months to come. If you’re struggling with hair loss what are you waiting for!

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Gaby B

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It works!

I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, ... Read More

I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, or how much is lost in the shower. Looking forward to seeing more growth!

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Azzah M

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Early days

I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. No... Read More

I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. Nothing was making any difference. I was so impressed by the time taken by Dr Rohin to understand the causes, discuss treatments and offer advice. My personal prescription arrived within days. Too soon to be able to comment on outcomes but I feel if anything will help, my wave solution will.

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Samantha M

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Amazing service!

My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatme... Read More

My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatment. My clinician took my preferences into account and I can see the difference already after 4 months.

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Jordan R

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Sarah M

Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. The... Read More

Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. They even adjusted my formula for free after I reached out to them.

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Annie S

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Thicker Hair

I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at fir... Read More

I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at first, but now I am so thankful I trusted Wave.

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Jes P

Verified

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Frequently asked questions

What makes Wave different?

Wave combines personalised, dermatologist-led care with clinically proven treatments tailored specifically for women experiencing hair loss. We focus on addressing the root causes of hair loss through science-backed solutions, empowering you with effective results and ongoing support.

Who prescribes my treatment?

Our team of clinicians includes dermatologists, specialist GPs and Pharmacist Independent Prescribers (PIPs). Dermatologists and GPs with a special interesting in dermatology oversee the whole clinical organisation. PIPs assess your consultation and prescribe your treatment plans.

What's in my formula?

Each Wave formula is a personalised blend of 3–4 prescription-strength ingredients, chosen by your clinician to target the root causes of your hair loss. Your exact formula and strengths are tailored for you, based on your hair history, goals, and medical profile. Every ingredient is clinically backed, safe when used as directed, and designed to work together for the best possible results.

What exactly am I getting?

You get everything you’d expect from seeing a top dermatologist, but without the waiting rooms or price tag.

Your Wave journey includes:

  • A full review of your hair loss by a dermatology clinician
  • A personalised, prescription-strength formula
  • Ongoing care, unlimited support, and formula adjustments when needed
  • Free delivery, discreet packaging, and pharmacy-grade quality checks
  • A money-back guarantee if it doesn't work for you

It’s real medical care, from real experts, designed to fit into your life..

How do I apply the treatment?

It’s quick and easy - less than 90 seconds a day.

Use the dropper to apply small drops directly to your scalp, and where the hair is thinning. Then gently massage it in with your fingertips.

We include clear, step-by-step instructions, and our team is always here if you have questions or need help with technique.

How soon will I see results?

You’ll need to give it time and consistency - most women see visible results within 3–6 months.

That’s because hair grows in slow, natural cycles. It takes time to reduce shedding, reactivate follicles, and build stronger, thicker strands.

Your treatment starts working from day one beneath the surface - but visible, lasting change happens gradually. Stay consistent, and we’ll support you every step of the way.

Do I need to use it daily?

Yes, because hair loss is often chronic, your scalp and follicles need consistent treatment to see real change.

Daily use helps:

  • Stimulate follicles regularly
  • Block DHT (a key cause of hormonal hair loss)
  • Deliver active ingredients at the right dose

Our formulas are designed to be safe for everyday use, strong enough to work, but gentle enough to avoid irritation or systemic side effects.

It’s just once a day, and most women find it easiest to apply in the evening before bed. Once it becomes part of your routine, it takes less than 90 seconds.

Will it make my hair greasy?

No. Our base formula is designed to be lightweight, fast-drying, and non-greasy. It absorbs easily into the scalp to help your active ingredients work more effectively.

It does contain some essential oils to support scalp health, so a few women choose to add an extra wash day to their week, but for most, it fits seamlessly into their routine.

What are the side effects?

Side effects are rare, and when they do happen, they’re usually mild. The most common are temporary scalp irritation or mild headaches.

Everyone’s formula is unique and everyone's skin and scalp responds differently, which is why we’re here to support you every step of the way. If you notice anything unusual, just reach out and we will respond with advice and can adjust your formula’s ingredients or strengths to better suit your needs.

Your treatment also comes with a full safety leaflet and guidance, so you know exactly what to expect and what to do.

Will it cause initial shedding?

If your formula contains Minoxidil, you may experience a temporary shedding phase, usually starting around 3–4 weeks after you begin treatment and lasting up to 4–6 weeks.

This is normal and can actually be a good sign. Here’s why:

Minoxidil works by reactivating hair follicles that have been stuck in the resting phase. To do that, it pushes them into a new growth cycle—which means the old, weaker hairs are shed to make way for healthier ones.

It’s called the “dread shed”, and while not everyone experiences it, it can feel alarming if you do. Importantly:

  • It's temporary and not all of your hair will sheds like this
  • It’s often a sign that the treatment is starting to work
  • We’re here to guide and support you through it

If you ever feel unsure, you can always reach out. We’ll explain what’s happening and adjust your plan if needed.

How effective is it?

In independent, published clinical trials, combination therapy works for 94% of women - that's visible regrowth. This is far superior to any other intervention.

At Wave, every formula is:

  • Clinically backed – with ingredients proven to work
  • Clinician-developed – no hype, just real science
  • Personalised – so you get the right mix for you.

That’s why we offer a guarantee. We’re confident in what we do, because we’ve seen the results, time and again and we trust the quality and volume of clinical evidence.

Do I need to use it forever?

Most types of hair loss are chronic. That means whatever works (whether it’s Wave or anything else) needs to be continued if you want to maintain results and prevent further thinning.

There’s no permanent cure (yet), which is why consistency is key. Think of your treatment like skincare or brushing your teeth: it’s not about being perfect, but about showing up regularly to protect what you’ve gained.

The good news? Once you find a treatment that actually works, it becomes part of your routine - simple, sustainable, and effective.

If you want to tackle hair loss, it's best to go with what the clinical research shows is best - combination therapy.

What if it doesn't work for me?

Everyone’s hair journey is different, which is why Wave isn’t one-size-fits-all.

If you’re not seeing the results you hoped for, we’ll work with you to adjust your formula, tweak ingredients or strengths, and support you every step of the way. Our dermatology team is here to make sure your treatment is truly effective for you.

And if it still doesn’t feel right? You’re covered by our money-back guarantee. We’re confident because we’ve seen how well this works, and we’ll never leave you stuck with something that doesn’t.