( 4.5/5 )

Your hair growth treatment

Personalised formula

Dermatology-led

Money back guarantee

Easy application

What happens next?

1

Pick delivery plan and subscribe

2

Upload photos via a secure link

3

Clinician review

4

Free delivery within 48 hours

Select plan

50% off

first 3 months

Best value

(£0.95/day)

Every 3 months

100ml

£86

£172

for first delivery, then £172

Dermatology review

On-going expert support

Free shipping

Pause or cancel anytime

Unlimited formula changes

Every month

30ml

£34

£68

for first 3 deliveries, then £68

Checkout now

Results or your money back

Money-back guarantee

Use your treatment for 180 days and if you're not satisfied, we'll give you your money back.

See full terms

Real women, real results

Before

After 6 months

“I was losing clumps of hair and I tried everything I saw online. But nothing worked. Wave Stood out because it was a clinical service. I had some initial shedding, but by month 6 my scalp was so much more filled in. I haven't seen my hair like this in years.”

- Carrie, 48

Verified

Before

After 5 months

“My hair loss started 2 years ago and I thought I was going bald. My sister now tells me how much more hair I have and I someone at work told me how much they love my hair! I'm so thankful to Wave.”

- Maria, 31

Verified

Before

After 4 months

“I was blown away with the level of support I got from the start. The results speak for themselves. This is the first time I have felt good about my hair in years!”

- Helen, 57

Verified

Before

After 6 months

“I lost a lot of hair after my 2nd child and even a year later it just kept getting worse. I've had amazing results with Wave. I apply my formula every night and had no issues. ”

- Amanda, 37

Verified

Before

After 4 months

“After menopause, my hair became so thin. There was so much marketing online I didn't know what to trust. Wave took the time to actually talk to me. They are a real medical service that delivered actual results. ”

- Shadia, 51

Verified

Before

After 5 months

“I was losing so much hair and my GP told me not to worry and that it would come back. But a year later and I was still losing hair! Now that I've been using my combination treatment from Wave, I finally feel like I'm having good hair days and trying out different hairstyles”

- Rachel, 42

Verified

A personalised prescription formula tailored to your unique hair loss, medical history, and hair goals - prescribed by a UK-licensed clinician. All our treatments are topical only, and include effective ingredients that have been proven to regrow hair.

Unlike others, we offer complete flexibility to adjust your formula as often or as much as is needed - free of charge.

This isn't just a product - it's comprehensive dermatology-led care that evolves with your hair journey.

Our prescription treatments are the most effective options for hair loss. Multiple independent clinical studies show that combination therapy produces regrowth in 94% of women.

Our dermatology clinicians ensure every ingredient in your formula is not only effective but appropriate for your individual health profile.

Hair loss has multiple causes, and combination therapy is clinically proven to be far more effective than single ingredients alone.

That's why dermatologists rarely prescribe just one ingredient for hair loss - the combination approach simply delivers better results.

Hair regrowth is a gradual process, and results follow a predictable timeline:

Months 1-3: Follicles are stimulated, usually no visible changes.

Months 3-6: You'll start seeing baby hairs and new growth.

Months 6-12: Your hair will continue getting thicker and fuller.

12+ months: You'll see your full results and thickness.

The important thing is that treatment is working from day one, even when you can't see it yet.

Side effects are rare and depend on your specific treatment. Most side effects, if they occur, are mild and temporary - which can usually be resolved by adjusting your application technique or making a formula adjustment.

All our treatments are topical only, which significantly reduces the risk of systemic side effects compared to oral medications.

Safety is our top priority - our licensed clinicians follow strict clinical safety guidelines and only prescribe treatments backed by quality clinical evidence.

We understand how important results are to you, and we're committed to your success:

Our 6-month money-back guarantee: If you don't see visible results after 6 months of consistent use, we offer a full refund.

We can adjust your formula: Sometimes changing concentrations or adding ingredients makes all the difference. We can modify your formula multiple times if needed - free of charge.

Give it time: Most women don't see visible changes until months 3-6. Consistency is crucial during this period, even when you're eager for results.

Ongoing support: If you're concerned at any point, reach out to us. We can review your case and make adjustments to optimise your results.

We want your success as much as you do, and we'll work with you to find the right formula for your hair.

Application is simple:

  • Use once daily on dry scalp

  • Apply 1ml across your scalp

  • Gently rub in with your fingertips

  • Wait at least 4 hours before washing or applying anything else

Your routine won't be disrupted:

  • Our formula is non-greasy and fast-drying

  • It absorbs into your scalp rather than sitting on your hair

  • Won't weigh down your hair or affect styling once dried

  • You can wash as normal after the 4-hour absorption window

Many women apply in the evening (absorbs overnight).

Your concerns, answered

Why our approach works

Hear directly from experts as they explain how it works, our treatments and the science behind them.

Why is Wave different?

Dr Emma Humphries,

Medical Advisor

What is combination therapy?

Dr Emma Humphries,

Medical Advisor

When can I expect results?

Dr Emma Humphries,

Medical Advisor

Why is it topical only?

Dr Emma Humphries,

Medical Advisor

How do you adjust formulas?

Dr Emma Humphries,

Medical Advisor

How do I apply it?

Dr Emma Humphries,

Medical Advisor

Will it make my hair greasy?

Dr Emma Humphries,

Medical Advisor

Why do I need to apply it daily?

Dr Emma Humphries,

Medical Advisor

Do I need to use it forever?

Dr Emma Humphries,

Medical Advisor

Melatonin

Antioxidant Hair Defence

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging, stress & DHT.

Prostaquinon

Plant powered regrowth

A plant extract from Nigella sativa (black cumin seeds).

Powered by the compound Thymoquinone - it helps to regrow hair by influencing tiny messenger molecules in the scalp called prostaglandins. It also has powerful anti-inflammatory and antioxidant properties.

Still unsure?

Book a free chat with our founder, Dr. Rohin Patel. No pressure, just honest, expert guidance.

Book a 1:1 session

video-camera

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research shows Ketoconazole also reduces hair loss by blocking DHT at the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation on the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps to stimulate follicles via molecular pathways.

Minoxidil

Stimulates hair growth

The most proven ingredient for hair regrowth.

Minoxidil reactivates hair follicles by boosting blood flow to the scalp, stimulating follicles at the molecular level and keeps them growing for longer.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (the hair-loss causing hormone) that prevents and reverses the shrinking of hair follicles.

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Caffeine

Energizes Hair Follicles

Scientifically proven to stimulate hair follicles, extend the growth phase, and block DHT to promote stronger strands.

A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of the hair-loss causing hormone, DHT, that shrinks follicles over-time.

Clinically used by dermatologists for decades, Spironolactone has shown remarkable results in treating hair loss in women, with topical application achieving equal hair growth to oral treatment.

Trusted by women like you

With all types of hair loss

Samantha T

Sarah G

Gemma G

Simone B

Jes O

Deborah W

Proven ingredients combined together

Chosen by dermatologists for their clinical effectiveness - backed by real science.

Your treatment is a unique combination of the above ingredients in one topical formula, determined by your dermatology clinician.

Start free consultation

Hear from our community

I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalised to me. The process was easy and I got my treatment in just a couple of days! I had some questions before starting and the customer service was super quick and helpful. I love that it’s topical only, and after a couple of months, I’m finally seeing some baby hairs! Wave has really exceeded my expectations every step of the way and they continue to be so supportive.

Sign-up now!

Lima M

Verified

I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everything was explained clearly, and it felt like they really understood my needs. Would definitely recommend to anyone looking for a personalised, caring service.

Highly recommend

Aggy H

Verified

Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up and it’s a straightforward no BS solution to hair loss. I’m currently on my 3rd bottle and hope to see even greater results in the months to come. If you’re struggling with hair loss what are you waiting for!

Hair Growth Solutions

Gaby B

Verified

I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, or how much is lost in the shower. Looking forward to seeing more growth!

It works!

Azzah M

Verified

I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. Nothing was making any difference. I was so impressed by the time taken by Dr Rohin to understand the causes, discuss treatments and offer advice. My personal prescription arrived within days. Too soon to be able to comment on outcomes but I feel if anything will help, my wave solution will.

Early days

Samantha M

Verified

My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatment. My clinician took my preferences into account as I wanted Tretinoin because Minoxidil on it's own didn't really work for me. I can see the difference already after 4 months!

Amazing service

Jordan R

Verified

Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. They even adjusted my formula for free after I reached out to them.

My hair came back

Annie S

Verified

I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at first, but now I am so thankful I trusted Wave.

Thicker hair

Jes P

Verified

Your personalised treatment

Every 3 months (100ml)

£172.00

Checkout now

Your personalised treatment

Every 3 months (100ml)

£172.00

Checkout