Why Women Are Choosing Wave Over Private Dermatologists
A new Wave member had previously paid £1,000 for a private dermatology consultation and one month of treatment.
She got good care. But no ongoing support, no formula adjustments included, and no guarantee it would work.
She could afford it. Most women can't.
That's why Wave exists - to make dermatology-level hair loss care actually accessible.
Dr Rohin Patel
Founder, Wave
Private dermatologists charge over £1000
One Consultation (20-30 minutes)
Personalised Combination Therapy
One month of treatment
No follow-up support included
£200 formula change
No money-back guarantee
Annual cost: £1,500-2,500+
"REAL REGROWTH IN 4 MONTHS"
Sarah M.
Verified Buyer
“I spent £300 on serums that were supposed to help with hair growth. My hair kept thinning because they weren't actually treating anything. Wave's prescription formula gave me real regrowth in 4 months. The difference between cosmetics and medicine is massive.”
What £28/Month Gets You at Wave
Full dermatology clinician review
Personalised Combination Therapy
On-going treatment delivered on time
Unlimited WhatsApp support
Free formula adjustments anytime
Money-back guarantee
“I'VE SAVED OVER £1,000”
Rachel K
Verified Buyer
“I paid £950 to a private derm for my first consultation and treatment. It worked, but I couldn't sustain the cost. Wave offers the exact same personalized combination therapy for £28/month. I've saved over £1,000 and I'm getting the same results. It's actually insane this service exists.”
The Treatment is Identical. The Support is Not.
Wave
Private Dermatology
Combination therapy
Dermatology clinician
Personalised formula
Clinically effective
Easy online access
Consultation included
Free formula adjustments
Unlimited clinical support
Affordable
Money-back guarantee
“INCREDIBLE SUPPORT”
Gemma N.
Verified Buyer
“Incredible Support! I'm quite anxious and the WhatsApp support has been essential. I can ask questions anytime and they actually respond personally. When I panicked about shedding at week 2, they explained exactly what was happening. The treatment works but the support made me actually stick with it.”
How Wave Keep Your Costs Low
We don't charge for clinical reviews or support: Private clinics charge £250-400 per consultation because that's their business model. We include clinical review and unlimited support in your subscription - no separate fees.
Tech-enabled platform: Our online platform handles consultations, prescribing, and monitoring efficiently. No need for expensive clinic infrastructure, receptionists, or admin staff.
No expensive premises: No expensive rent. Those costs get passed to patients at private clinics - not at Wave.
Direct partnership with pharmacy lab: We work directly with our pharmacy lab to create your personalised formulas.
Founder-led, not investor-driven Dr. Patel built Wave for his wife and mum who couldn't access affordable care. We're not trying to maximise profit margins - we're focused on making treatment accessible while maintaining the highest clinical standards.
We succeed when you succeed long-term Private clinics profit from expensive one-off consultations. We only succeed if your treatment works and you stay with us. Our business model is aligned with your results.
"PRIVATE DERM IN YOUR POCKET"
Priya S.
Verified Buyer
“Wasn't seeing results at month 3 so I messaged on WhatsApp. New adjusted formula arrived free within 2 days. Since then - incredible regrowth. Everyone responds differently and Wave actually gets that. It's like having a private derm in your pocker.”
What to Expect Month to Month
Months 1–3
Treatment begins to work as you stay consistent with application. Approximately 20% of women experience a slight increase in shedding as the old follicles shed to make way for the new hair growing underneath.
Months 3–6
Shedding has stopped. Baby hairs appear, and you begin to see visible changes.
Months 6–12
The best results are usually seen here, with an increase in thickness and density and longer hair growth.
“COMBINATION THERAPY CHANGED EVERYTHING”
Gemma N.
Verified Buyer
“Combination therapy changed everything. I tried saw palmetto, pumpkin seed, rosemary oil - nothing worked. Wave's combination of Minoxidil, DHT blockers, and supporting ingredients finally gave me results. You can't beat hair loss with one gentle ingredient. You need a comprehensive approach with proven actives.”
Common Questions
A personalised prescription formula tailored to your unique hair loss, medical history, and hair goals - prescribed by a UK-licensed clinician. All our treatments are topical only, and include effective ingredients that have been proven to regrow hair.
Unlike others, we offer complete flexibility to adjust your formula as often or as much as is needed - free of charge.
This isn't just a product - it's comprehensive dermatology-led care that evolves with your hair journey.
Our prescription treatments are the most effective options for hair loss. Multiple independent clinical studies show that combination therapy produces regrowth in 94% of women.
Our dermatology clinicians ensure every ingredient in your formula is not only effective but appropriate for your individual health profile.
Hair loss has multiple causes, and combination therapy is clinically proven to be far more effective than single ingredients alone.
That's why dermatologists rarely prescribe just one ingredient for hair loss - the combination approach simply delivers better results.
Application is simple:
Use once daily on dry scalp
Apply 1ml across your scalp
Gently rub in with your fingertips
Wait at least 4 hours before washing or applying anything else
Your routine won't be disrupted:
Our formula is non-greasy and fast-drying
It absorbs into your scalp rather than sitting on your hair
Won't weigh down your hair or affect styling once dried
You can wash as normal after the 4-hour absorption window
Many women apply in the evening (absorbs overnight).
Application is simple:
Use once daily on dry scalp
Apply 1ml across your scalp
Gently rub in with your fingertips
Wait at least 4 hours before washing or applying anything else
Your routine won't be disrupted:
Our formula is non-greasy and fast-drying
It absorbs into your scalp rather than sitting on your hair
Won't weigh down your hair or affect styling once dried
You can wash as normal after the 4-hour absorption window
Treatment is safe to use alongside other medications, oiling (wash before applying treatment) and hair dye (leave 24 hours either side of hair dye).
Many women apply in the evening (absorbs overnight).
Our online assessment process is comprehensive and clinically validated, following the same diagnostic principles used by dermatologists worldwide:
Detailed Medical Consultation: Comprehensive form reviewing your hair loss history, triggers, medical history, hormonal changes etc.
Photo Assessment: We require you to submit photos of your hair and scalp after singing up. This allows your clinician to determine your pattern of hair loss and address any red flags.
Clinical Review Process: Experienced dermatology clinicians review your complete case and follow standardised clinical protocols to create your personalised formula.
Why This Works:
Hair loss follows predictable visual patterns that trained clinicians can accurately identify through photos. This method is widely accepted in telemedicine and used by private dermatologists for assessments.
Our clinical team has successfully assessed and treated hundreds of women using this proven online methodology.
Complete a comprehensive online consultation form that takes you through a series of questions about your hair loss and medical history.
Select a delivery plan and complete checkout.
Submit photos of your hair and scalp so that your clinician can review your hair loss. Please note that we only ask for photos after you sign up due to data security and privacy reasons.
Once you have submitted your photos, your clinician will take one working day to review your hair loss and determine your formula and the Pharmacy Lab will then freshly make this and send it out to you.
“SO GRATEFUL FOR WAVE”
Lauri G.
Verified Buyer
“So grateful for Wave. I'm angry it took me so long to find them. Specialist treatment for £28/month with unlimited support? This should be what the NHS offers. Instead I wasted money on random things online.”
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Try Wave Risk-Free for 180 days
We believe women deserve real results, not false promises. If your personalised formula doesn’t deliver results, we’ll refund you with zero hassle.
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