A personalised prescription formula tailored to your unique hair loss, medical history, and hair goals - prescribed by a UK-licensed clinician. Your treatment will be topical only, and include 3-4 effective ingredients that have been proven to be effective against PCOS related hair loss.
Our ingredients block DHT, stimulate new growth, increase blood flow to the follicles and calm scalp inflammation. Combination therapy is effective in 94% of women.
We're so confident you'll see results - we have money-back guarantee.
Unlike others, we offer complete flexibility to adjust your formula as often or as much as is needed - free of charge.
This isn't just a product - it's comprehensive dermatology-led care that supports you every step of the way.
After reviewing your consultation, your prescriber designs a custom compounded formula that targets the specific hormonal and scalp changes driving your hair loss from PCOS. Each ingredient and strength is selected based on your medical history and goals.
This usually includes a combination of 3-4 ingredients that target the root causes of your hair loss.
Our ingredients block DHT, stimulate new growth, increase blood flow to the follicles and calm scalp inflammation.
Combination therapy is effective in 94% of women.
We're so confident you'll see results - we have money-back guarantee.
Our clinicians have years of experience in treating PCOS related hair loss and we're able to effectively target it topically.
Our prescription treatments are the most effective options for hair loss. Multiple independent clinical studies show that combination therapy produces regrowth in 94% of women.
Our dermatology clinicians ensure every ingredient in your formula is not only effective but appropriate for your individual health profile.
Hair loss has multiple causes, and combination therapy is clinically proven to be far more effective than single ingredients alone.
That's why dermatologists rarely prescribe just one ingredient for hair loss - the combination approach simply delivers better results.
Hair regrowth is a gradual process, and results follow a predictable timeline:
Months 1-3: Follicles are stimulated, usually no visible changes.
Months 3-6: You'll start seeing baby hairs and new growth.
Months 6-12: Your hair will continue getting thicker and fuller.
12+ months: You'll see your full results and thickness.
The important thing is that treatment is working from day one, even when you can't see it yet.
Risk of side effects is very low. All our treatments are topical only, which significantly reduces the risk of systemic side effects compared to oral medications.
Side effects are rare and depend on your specific treatment. Most side effects, if they occur, are mild and temporary - which can usually be resolved by adjusting your application technique or making a formula adjustment.
Safety is our top priority - our licensed clinicians follow strict clinical safety guidelines and only prescribe treatments backed by quality clinical evidence.
We're so confident you'll see results, we offer a full money-back guarantee. Your results really matter to us.
Our 6-month money-back guarantee: If you don't see visible results after 6 months of consistent use, we offer a full refund.
We can adjust your formula: Sometimes changing concentrations or adding ingredients makes all the difference. We can modify your formula multiple times if needed - free of charge.
Give it time: Most women don't see visible changes until months 3-6. Consistency is crucial during this period, even when you're eager for results.
Ongoing support: If you're concerned at any point, reach out to us. We can review your case and make adjustments to optimise your results.
We want your success as much as you do, and we'll work with you to find the right formula for your hair.
It's important to know what you're signing up for. However we can't create your formula until after you have signed up.
If you're concerned about certain ingredients, have any preferences or looking for something specific - please get in touch and let us know.
You can even book a free 1:1 call below.
We'll work with you to finalise a formula that you're happy with and don't forget that you're never locked into a formula - unlimited free changes are included in your subscription.
Application is simple:
Use once daily on dry scalp
Apply 1ml across your scalp
Gently rub in with your fingertips
Wait at least 4 hours before washing or applying anything else
Your routine won't be disrupted:
Our formula is non-greasy and fast-drying
It absorbs into your scalp rather than sitting on your hair
Won't weigh down your hair or affect styling once dried
You can wash as normal after the 4-hour absorption window
Many women apply in the evening (absorbs overnight).
A dermatology service
Hear directly from Dr Emma Humphries, as she explain how it works, our treatments and the science behind them.
Treating PCOS hair loss
Dr Emma Humphries,
Medical Advisor
What is combination therapy?
Dr Emma Humphries,
Medical Advisor
When can I expect results?
Dr Emma Humphries,
Medical Advisor
Why is it topical only?
Dr Emma Humphries,
Medical Advisor
How do you adjust formulas?
Dr Emma Humphries,
Medical Advisor
How do I apply it?
Dr Emma Humphries,
Medical Advisor
Will it make my hair greasy?
Dr Emma Humphries,
Medical Advisor
Why do I need to apply it daily?
Dr Emma Humphries,
Medical Advisor
Do I need to use it forever?
Dr Emma Humphries,
Medical Advisor
Not sure yet?
Book a free 30 minute call with our founder Dr. Rohin Patel.
Discuss your hair loss, our treatments and service to see if it's right for you.
Book a 1:1 session
4.9 stars
Join hundreds of women on a regrowth journey
I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalised to me. The process was easy and I got my treatment in just a couple of days! I had some questions before starting and the customer service was super quick and helpful. I love that it’s topical only, and after a couple of months, I’m finally seeing some baby hairs! Wave has really exceeded my expectations every step of the way and they continue to be so supportive.
Sign-up now!
Lima M
Verified
My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatment. My clinician took my preferences into account as I wanted Tretinoin because Minoxidil on it's own didn't really work for me. I can see the difference already after 4 months!
Amazing service
Jordan R
Verified
I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everything was explained clearly, and it felt like they really understood my needs. Would definitely recommend to anyone looking for a personalised, caring service.
Highly recommend
Aggy H
Verified
Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up and it’s a straightforward no BS solution to hair loss. I’m currently on my 3rd bottle and hope to see even greater results in the months to come. If you’re struggling with hair loss what are you waiting for!
Hair Growth Solutions
Gaby B
Verified
I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, or how much is lost in the shower. Looking forward to seeing more growth!
It works!
Azzah M
Verified
I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. Nothing was making any difference. I was so impressed by the time taken by Dr Rohin to understand the causes, discuss treatments and offer advice. My personal prescription arrived within days. Too soon to be able to comment on outcomes but I feel if anything will help, my wave solution will.
Early days
Samantha M
Verified
Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. They even adjusted my formula for free after I reached out to them.
My hair came back
Annie S
Verified
I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at first, but now I am so thankful I trusted Wave.
Thicker hair
Jes P
Verified
Real transformations
Before
After 5 months
“My hair loss started 2 years ago and I thought I was going bald. My sister now tells me how much more hair I have and I someone at work told me how much they love my hair! I'm so thankful to Wave.”
- Maria, 31
Verified
Before
After 6 months
“I lost a lot of hair after my 2nd child and even a year later it just kept getting worse. I've had amazing results with Wave. I apply my formula every night and had no issues. ”
- Amanda, 37
Verified
Before
After 5 months
“I was losing so much hair and my GP told me not to worry and that it would come back. But a year later and I was still losing hair! Now that I've been using my combination treatment from Wave, I finally feel like I'm having good hair days and trying out different hairstyles”
- Rachel, 42
Verified
Before
After 6 months
“I was losing clumps of hair and I tried everything I saw online. But nothing worked. Wave Stood out because it was a clinical service. I had some initial shedding, but by month 6 my scalp was so much more filled in. I haven't seen my hair like this in years.”
- Carrie, 48
Verified
Before
After 4 months
“I was blown away with the level of support I got from the start. The results speak for themselves. This is the first time I have felt good about my hair in years!”
- Helen, 57
Verified
Before
After 4 months
“After menopause, my hair became so thin. There was so much marketing online I didn't know what to trust. Wave took the time to actually talk to me. They are a real medical service that delivered actual results. ”
- Shadia, 51
Verified
Samantha T
Sarah G
Gemma G
Simone B
Jes O
Deborah W
Us vs Them
We built Wave to be the best solution for women's hair loss. Effective, affordable and guaranteed.
94%
of women using combination therapy see visible regrowth.
Ibrahim ZA, et al. Journal of Cosmetic Dermatology. 2021.
Panahi Y, et al. Skinmed. 2015
Al Sayed ZM, et al. Dermatologic Therapy. 2025
Lucky AW, et al. J Am Acad Dermatol. 2004
Suchonwanit P, et al. J Eur Acad Dermatol Van. 2018
Suchonwanit P, et al. J Eur Acad Dermatol Van. 2020
Mohammed AA, et al. Al-Azhar Med Journal. 2022
We tackle PCOS hair loss by combining ingredients to target multiple root causes - such as blocking DHT and stimulating follicles
9 Proven Ingredients
Chosen by expert dermatology clinicians, based on over 200 independent, published clinical studies.
Minoxidil
Stimulates follicle activity
Increased blood flow
Prolongs the growth phase
The most researched and proven ingredient for hair regrowth.
Minoxidil reactivates hair follicles by boosting blood flow to the scalp, stimulating follicles at the molecular level and keeps them growing for longer.
Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.
Spironolactone
Blocks DHT
Blocks and reduces the effects of the hair-loss causing hormone, DHT, that shrinks follicles over-time.
Clinically used by dermatologists for decades, Spironolactone has shown remarkable results in treating hair loss in women, with topical application achieving equal hair growth to oral treatment.
Tretinoin
Increases Minoxidil activity
Improved cell turnover
Only 40% of women respond to Minoxidil alone.
Tretinoin boosts the activation of Minoxidil, increasing it's effectiveness.
Ideal for those who haven't responded well to Minoxidil alone, or those wanting faster, better results.
Widely used in skincare treatments.
Melatonin
Reduces inflammation
Stimulates follicle activity
Powerful antioxidant
A dual-action natural ingredient that protects hair follicles from oxidative stress and stimulate new growth by regulating hair growth cycles.
Multiple studies have shown the powerful and restorative effects Melatonin has on the hair follicle.
Finasteride
Blocks DHT
A powerful blocker of DHT (the hair-loss causing hormone) that prevents and reverses the shrinking of hair follicles.
Finasteride reduces DHT levels by up to 70% at the roots, addressing hair loss directly at the follicles.
Very effective at preventing further hair loss and restoring thickness.
Caffeine
Blocks DHT
Stimulates follicle activity
Extends the growth phase
Scientifically proven to stimulate hair follicles, extend the growth phase.
Proven to also block DHT to promote stronger strands.
A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.
Prostaquinon
Stimulates follicle activity
Reduces inflammation
Powerful antioxidant
A plant extract from Nigella sativa (black cumin seeds).
Powered by the compound Thymoquinone - it helps to regrow hair by influencing tiny messenger molecules in the scalp called prostaglandins. It also has powerful anti-inflammatory and antioxidant properties.
Ketoconazole
Balances the microbiome
Blocks DHT
An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.
Research shows that Ketoconazole also reduces hair loss by blocking DHT at the scalp.
Cetirizine
Reduces inflammation
Stimulates follicle activity
Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.
Often used for allergies, Cetirizine also helps to stimulate follicles via molecular pathways.
Frequently asked questions
Wave is the UK's first online dermatology hair loss service designed specifically for women. We create personalised prescription formulas tailored to your unique hair loss, medical history, and hair goals - prescribed by a UK-licensed clinician after a detailed online consultation.
We use real medical science and clinical experience with ingredients such as Minoxidil, Finasteride, Spironolactone, Melatonin & more.
All our treatments are topical only, so minimal side-effects with full regrowth potential as we target hair loss directly at the roots.
Unlike others, we offer complete flexibility to adjust your formula as often or as much as is needed - free of charge.
Yes, all Wave treatments are prescription medications. Our approach with combination therapy works best.
Multiple independent clinical studies show that combining prescription ingredients like Finasteride, Minoxidil, and Spironolactone produces regrowth in 94% of women – results impossible with over-the-counter alternatives.
This kind of treatment is only available through a prescription, and we only prescribe treatments backed by rigorous clinical evidence and proven safety profiles. Our dermatology clinicians ensure every ingredient in your formula is not only effective but appropriate for your individual health profile.
Our clinicians create a bespoke prescription formula by selecting the specific active ingredients and their exact strengths based on your unique hair loss pattern, medical history, preferences and photos.
Plus, we can adjust the ingredients, their concentrations and the base formula as needed - true personalisation that evolves with your journey.
Hair regrowth is a gradual process, we're honest about what you can expect:
Months 1-3: It's usually hard to see any visible regrowth during this period as your hair follicles are responding to treatment and preparing for new growth.
Months 3-6: You'll start seeing baby hairs and new growth appearing. This is why our guarantee period is 6 months - it's when results become visible.
Months 6-12: Your hair will continue getting thicker and fuller as the new growth matures and lengthens.
12+ months: You'll see your full results, and treatment continues as maintenance to preserve your gains.
The important thing is that treatment is working from day one, even when you can't see it yet. Most women notice the biggest difference when they compare photos from month 6 onwards to their starting point.
Wave treatment is suitable for most women experiencing hair thinning or hair loss, including Androgenetic Alopecia, hormonal hair loss (PCOS, menopause, postpartum), and stress-induced thinning.
We can treat all hair types and textures, and have safe formulations available for women who are pregnant, breastfeeding, or trying to conceive.
We don't treat scarring alopecia (a rare condition requiring specialist care) or proceed if certain medical conditions contraindicate our ingredients.
The best way to find out if Wave is right for you is to complete our detailed consultation. Our clinicians will review your specific situation and determine if our treatment is appropriate for your individual needs.
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