Real women, real results
A clinical service, built by experts

Personalised treatments with proven actives

Backed by real science, built for women

Honest, transparent care - we tell the truth

Results in 6 months - or your money back

Full support on your hair growth journey
How it works


Online consultation
Take our free online consultation, sign-up and submit photos of your hair & scalp.

Dermatology review
A dermatology clinician will review your hair loss and create a treatment plan just for you.

Start treatment
Free delivery of your custom formula. Use it consistently, everyday for the best results

Full support
Check-in throughout your journey. We monitor your progress and we can even adjust your formula.
Target the root causes

Block DHT
DHT (the hair loss causing hormone) shrinks follicles over time. Our treatments block DHT at the scalp - preventing follicle death.
Finasteride
Spironolactone
Ketoconazole

Increase blood flow
Our formulas improve blood supply to your hair follicles, keeping them healthy and in the growth phase of their cycle for much longer.
Minoxidil
Caffeine
Tretinoin

Reduce inflammation
Inflammation weakens your hair and disrupts the growth cycle. Our treatments reduce oxidative stress and protect the hair environment.
Melatonin
Cetirizine
Rosemary oil

Balance microbiome
An imbalanced scalp microbiome triggers flaking, irritation, and shedding. Our treatment help restore balance for a healthy scalp.
Ketoconazole
Combinations work better
We combine multiple actives in your formula because clinical research shows that’s it's the best approach.
"93% of women using combination therapy saw a clinically significant improvement. Far superior to any other intervention."

Dr. Rohin Patel, MBBS
References
1. Ibrahim ZA, et al. Journal of Cosmetic Dermatology. 2021.
2. Panahi Y, et al. Skinmed. 2015
3. Al Sayed ZM, et al. Dermatologic Therapy. 2025
4. Lucky AW, et al. J Am Acad Dermatol. 2004
5. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2018
6. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2020
7. Mohammed AA, et al. Al-Azhar Med Journal. 2022


Hear from our patients
Thicker, fuller hair awaits
Our clinicians will deliver a personalised formula that will target your hair loss for the best results
Find your personalised treatmentIt's personal to us

"I started Wave after seeing my wife struggle with hair loss - and the emotional toll it took. We found that no honest, effective, and supportive solutions truly exist for women.
We built Wave to change that.
Every treatment we create, and every woman we support, matters to us - because we’ve seen
firsthand just how tough this journey can be."
Dr Rohin Patel,
Founder, Wave
Frequently asked questions
What makes Wave different?
Wave combines personalised, dermatologist-led care with clinically proven treatments tailored specifically for women experiencing hair loss. We focus on addressing the root causes of hair loss through science-backed solutions, empowering you with effective results and ongoing support.
Is this a prescription treatment?
Yes, all our treatments are prescription-based. After reviewing your consultation, a licensed clinician will create a treatment plan tailored to your unique needs, ensuring the most effective and safe solution for you.
Who prescribes my treatment?
Our team of clinicians includes dermatologists, specialist GPs and Pharmacist Independent Prescribers (PIPs). Dermatologists and GPs with a special interesting in dermatology oversee the whole clinical organisation. PIPs assess your consultation and prescribe your treatment plans.
How does Wave personalise my treatment?
We personalise your treatment by using the information and pictures you provide in your detailed consultation, including your hair loss history, lifestyle, and goals. This allows us to tailor a clinically effective plan that’s just right for you, ensuring optimal results.
How soon can I expect to see results?
While results vary, most women notice improvements within 3 to 6 months. Patience and consistency are essential, as hair growth takes time. Your personalised plan is designed to deliver lasting results with ongoing use.