No more BS.

Just clinical, personalised hair growth.

Prescription dermatology for women’s hair loss. Personalised topical formulas, combining multiple proven actives — visible results in 94% of women.

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Results, or your money back.

Proof, not promises

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Find your formula

Real women, real results

Month 0
Month 6

"I was losing clumps of hair and I tried everything I saw online. But nothing worked.

Wave stood out because it was a clinical service. I had some initial shedding, but by month 6 my scalp was so much more filled in.

I haven't seen my hair like this in years."

Carrie, 48

Carrie, 48

Month 0
Month 4

"I was blown away with the level of support I got from the start. The results speak for themselves. This is the first time I have felt good about my hair in years!"

Helen, 38

Helen, 38

Month 0
Month 5

"I was losing so much hair postpartum. my GP told me not to worry and that it would come back. But a year later and I was still losing hair! Now that I've been using my combination treatment from Wave, I finally feel like I'm having good hair days and trying out different hairstyles"

Sally, 34

Sally, 34

A clinical service, built by experts

Personalised treatments with proven actives

Backed by real science, built for women

Honest, transparent care - we tell the truth

Results in 6 months - or your money back

Full support on your hair growth journey

Personalised treatments with proven actives

Backed by real science, built for women

Honest, transparent care - we tell the truth

Results in 6 months - or your money back

Full support on your hair growth journey

How it works

Four steps to thicker, fuller hair
Step 1

Online consultation

Take our free online consultation, sign-up and submit photos of your hair & scalp.

Step 2

Dermatology review

A dermatology clinician will review your hair loss and create a treatment plan just for you.

Step 3

Start treatment

Free delivery of your custom formula. Use it consistently, everyday for the best results

Step 4

Full support

Check-in throughout your journey. We monitor your progress and we can even adjust your formula.

Target the root causes

Block DHT

DHT (the hair loss causing hormone) shrinks follicles over time. Our treatments block DHT at the scalp - preventing follicle death.

Finasteride

Spironolactone

Ketoconazole

Increase blood flow

Our formulas improve blood supply to your hair follicles, keeping them healthy and in the growth phase of their cycle for much longer.

Minoxidil

Caffeine

Tretinoin

Reduce inflammation

Inflammation weakens your hair and disrupts the growth cycle. Our treatments reduce oxidative stress and protect the hair environment.

Melatonin

Cetirizine

Rosemary oil

Balance microbiome

An imbalanced scalp microbiome triggers flaking, irritation, and shedding. Our treatment help restore balance for a healthy scalp.

Ketoconazole

Block DHT

DHT (the hair loss causing hormone) shrinks follicles over time. Our treatments block DHT at the scalp - preventing follicle death.

Finasteride

Spironolactone

Ketoconazole

Increase blood flow

Our formulas improve blood supply to your hair follicles, keeping them healthy and in the growth phase of their cycle for much longer.

Minoxidil

Caffeine

Tretinoin

Reduce inflammation

Inflammation weakens your hair and disrupts the growth cycle. Our treatments reduce oxidative stress and protect the hair environment.

Melatonin

Cetirizine

Rosemary oil

Balance microbiome

An imbalanced scalp microbiome triggers flaking, irritation, and shedding. Our treatment help restore balance for a healthy scalp.

Ketoconazole

Proven ingredients

Chosen by dermatologists for their clinical effectiveness - backed by real science.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Combinations work better

We combine multiple actives in your formula because clinical research shows that’s it's the best approach.

"93% of women using combination therapy saw a clinically significant improvement. Far superior to any other intervention."

Dr. Rohin Patel, MBBS

References

1. Ibrahim ZA, et al. Journal of Cosmetic Dermatology. 2021.

2. Panahi Y, et al. Skinmed. 2015

3. Al Sayed ZM, et al. Dermatologic Therapy. 2025

4. Lucky AW, et al. J Am Acad Dermatol. 2004

5. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2018

6. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2020

7. Mohammed AA, et al. Al-Azhar Med Journal. 2022

Hear from our patients

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I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalise... Read More

I couldn’t be happier with this company! The online consultation was very thorough, so I knew it was going to be really clinical and personalised to me. The process was easy and I got my treatment in just a couple of days! I had some questions before starting and the customer service was super quick and helpful. I love that it’s topical only, and after a couple of months, I’m finally seeing some baby hairs! Wave has really exceeded my expectations every step of the way and they continue to be so supportive.

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Lima M

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Highly recommend

I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everythin... Read More

I’ve been really impressed with Wave’s approach! The team is friendly, knowledgeable, and genuinely supportive throughout the process. Everything was explained clearly, and it felt like they really understood my needs. Would definitely recommend to anyone looking for a personalised, caring service.

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Aggy H

Verified

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Hair Growth Solutions

Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up an... Read More

Great service and products from wave. Dr Rohin is very helpful, attentive and knowledgeable. The products is high quality, clinical backed up and it’s a straightforward no BS solution to hair loss. I’m currently on my 3rd bottle and hope to see even greater results in the months to come. If you’re struggling with hair loss what are you waiting for!

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Gaby B

Verified

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It works!

I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, ... Read More

I’ve been using this for a little over two months now. I’ve definitely noticed a reduction in how much hair I’m losing when I brush through it, or how much is lost in the shower. Looking forward to seeing more growth!

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Azzah M

Verified

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Early days

I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. No... Read More

I have been worried about hair loss for 6 months. Experiencing a mix of balding patches and overall thinning. I have tried multiple products. Nothing was making any difference. I was so impressed by the time taken by Dr Rohin to understand the causes, discuss treatments and offer advice. My personal prescription arrived within days. Too soon to be able to comment on outcomes but I feel if anything will help, my wave solution will.

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Samantha M

Verified

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Amazing service!

My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatme... Read More

My hair has been thinning for a while and I tried everything before finding Wave. I think it's such a smart service with actual clinical treatment. My clinician took my preferences into account and I can see the difference already after 4 months.

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Jordan R

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Sarah M

Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. The... Read More

Wave has finally helped me feel hopeful about my hair again. This treatment is the type of thing I was looking for and it's so personalised. They even adjusted my formula for free after I reached out to them.

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Annie S

Verified

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Thicker Hair

I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at fir... Read More

I've seen a complete turnaround with the thickness in my hair. There are so many new baby hairs after a few months. I was a bit skeptical at first, but now I am so thankful I trusted Wave.

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Jes P

Verified

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Thicker, fuller hair awaits

Our clinicians will deliver a personalised formula that will target your hair loss for the best results

Find your personalised treatment

It's personal to us

text-block-image-template--24398822867274__ss_text_block_pro_tVArPM

"I started Wave after seeing my wife struggle with hair loss - and the emotional toll it took. We found that no honest, effective, and supportive solutions truly exist for women.

We built Wave to change that.


Every treatment we create, and every woman we support, matters to us - because we’ve seen
firsthand just how tough this journey can be."


Dr Rohin Patel,

Founder, Wave

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Frequently asked questions

What makes Wave different?

Wave combines personalised, dermatologist-led care with clinically proven treatments tailored specifically for women experiencing hair loss. We focus on addressing the root causes of hair loss through science-backed solutions, empowering you with effective results and ongoing support.

Is this a prescription treatment?

Yes, all our treatments are prescription-based. After reviewing your consultation, a licensed clinician will create a treatment plan tailored to your unique needs, ensuring the most effective and safe solution for you.

Who prescribes my treatment?

Our team of clinicians includes dermatologists, specialist GPs and Pharmacist Independent Prescribers (PIPs). Dermatologists and GPs with a special interesting in dermatology oversee the whole clinical organisation. PIPs assess your consultation and prescribe your treatment plans.

How does Wave personalise my treatment?

We personalise your treatment by using the information and pictures you provide in your detailed consultation, including your hair loss history, lifestyle, and goals. This allows us to tailor a clinically effective plan that’s just right for you, ensuring optimal results.

How soon can I expect to see results?

While results vary, most women notice improvements within 3 to 6 months. Patience and consistency are essential, as hair growth takes time. Your personalised plan is designed to deliver lasting results with ongoing use.

What happens if I experience shedding after starting treatment?

It’s normal to experience some initial shedding (commonly called the ‘dread shed’) as new treatments begin to stimulate your hair follicles. This phase is temporary and usually subsides within a few weeks, paving the way for healthier, stronger hair growth.

Are there any side effects?

Side effects are rare and depend on your specific treatment. Our clinicians will discuss any potential risks with you before starting your plan. Most side effects, if they occur, are mild and temporary.

Are Wave’s treatments safe for all hair types?

Yes, our treatments are safe and effective across all hair types and textures. Whether your hair is curly, straight, wavy, or coily, our clinicians ensure your plan suits your unique needs.

Do I need to continue treatment to maintain results?

Yes, consistency is key to maintaining your progress. Stopping treatment may result in hair returning to its pre-treatment state over time. Our subscription model makes it easy to stay on track.

Can I pause or cancel my subscription?

Absolutely. You’re in control of your Wave experience. You can pause, adjust, or cancel your subscription anytime with no hassle.

How much does Wave cost?

Our personalised treatments plan starts at just £28 per month with our introductory offer! This includes your dermatology clinician review, personalised treatment plan and free delivery of your formula. Remember, that because we are truly personalised, we can make unlimited changes and adjustments to your formula.

This type of service isn't available anywhere else at these prices! We are making true care more accessible.

How does Wave ensure safety?

Our consultation process is designed with strict clinical protocols to ensure your safety. Every response is carefully reviewed by our licensed clinicians, who identify potential red flags and provide guidance tailored to your individual needs.

What if Wave’s treatments don’t work for me?

We’re confident in our personalised treatments, but we also understand that no solution is right for everyone. If you’re not seeing results, our clinicians will work with you to refine your treatment formula or explore other options to support your hair health journey.

Why does Wave only offer prescription treatments?

We believe that effective hair loss solutions require clinically proven ingredients, which are often prescription-only. By focusing on science-backed treatments, we’re able to deliver real results and set a new standard for hair care.

What’s included in my subscription?

Your subscription includes your personalised treatment, direct access to clinical support, and ongoing check-ins to ensure your plan evolves with your progress.

Why is personalisation so important for hair loss treatment?

Every woman’s hair loss journey is different—causes, severity, and response to treatment all vary. Personalisation ensures that your plan is tailored specifically to your needs, giving you the best chance of achieving real, lasting results.