Regrow your hair with real science.

The UK’s only prescription hair loss brand for women. Combining multiple proven ingredients into one personalised formula.

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Clinically proven, prescription ingredients

Personalised, combination formulas

Doctor founded - for all women

Results in 6 months, or your money back

Less than £2.24 / day

Real women, real results

BEFORE
AFTER

Carrie, 48

"I was losing clumps of hair every time I showered. I tried expensive shampoos, supplements, oiling, serums and even PRP. But nothing worked for me.

Wave was the first time I felt truly understood. The Minoxidil caused some initial shedding, but by month 6, I had noticed that my scalp was so much more filled in.

I haven't seen my hair like this in years."

Minoxidil 5%, Finasteride 0.1%, Melatonin 0.1%

BEFORE
AFTER

Helen, 38

"I was blown away with the level of support I got from the start. The results speak for themselves. This is the first time I have felt good about my hair in years!"

Minoxidil 5%, Spironolacone 1%, Melatonin 0.1%

BEFORE
AFTER

Sally, 34

"I was losing so much hair after having my baby and I went to see my GP. I was told not to worry and that it would come back (Telogen Effluvium). But a year later and I was still losing hair! Now that I've been using my combination treatment from Wave, I finally feel like I'm having good hair days and trying out different hairstyles"

Finasteride 0.25%, Minoxidil 5%, Tretinoin 0.01%

93%

of women taking combination therapy saw clinical improvements in hair growth. By targeting different pathogenetic pathways, this is far superior to monotherapy.

Only 40%

of women respond to minoxidil alone. Combination therapy is the more effective way to treat hair loss.

50%

of women will experience hair loss in their lifetime. The beauty industry knows this, but can't truly help with hair loss. But this doesn't stop them trying to make money from it.

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How it works

Complete online consultation

Tell us about your hair loss and medical history. Submit photos of your hair and scalp after signing up.

Clinician review

Your clinician will review all of your information and prescribe a personalised hair loss formula.

Use your treatment daily

Consistency is key. Apply your treatment to your scalp daily and begin to see result after a few months.

Check in with us

Track your progress and check in with us. We'll be here for support whenever you need it.

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What you're getting

Personalised formula

A topical formula, combining multiple proven, prescription ingredients - tailored to your hair loss and preferences.

Online Consultation

No referrals or awkward appointments. Just a detailed online consultation, then submit pictures of your hair & scalp.

Free monthly delivery

Your personalised formula arrives every month - no interruptions to your treatment and progress.

Ongoing clinical support

Check-ins, progress tracking and adjustments to your formula. This isn't just another product, it's a dermatology service.

Medical grade ingredients

Prescription actives - backed by high quality clinical evidence. No fluff, no unregulated guesswork. No false promises.

Results guarantee

We track your progress together. If you don't see improvements after consistent use, we refund you.

Cancel or pause anytime

You're always in control. Try it, track your progress and only stay if it's working for you. No contract, no pressure.

Not working? We'll fix it

Your formula isn't set in stone. Whatever it is, our clinicians will fine-tune your formula - so you get results without compromise.

We combine proven ingredients for the best results

Dr. Rohin Patel, MBBS

93% of women who used combination therapy saw a clinically significant improvement. This is far superior to any other intervention.

1. Ibrahim ZA, et al. Journal of Cosmetic Dermatology. 2021.

2. Panahi Y, et al. Skinmed. 2015

3. Al Sayed ZM, et al. Dermatologic Therapy. 2025

4. Lucky AW, et al. J Am Acad Dermatol. 2004

5. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2018

6. Suchonwanit P, et al. J Eur Acad Dermatol Van. 2020

7. Mohammed AA, et al. Al-Azhar Med Journal. 2022

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Powerful Ingredients

Clinically proven with high quality, independent research, to stop hair loss and improve growth

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

Minoxidil

Stimulates hair growth

Proven to reactivate hair follicles by boosting blood flow to the scalp, Minoxidil promotes thicker, fuller hair with consistent use.

Backed by decades of research, Minoxidil is one of the most trusted treatments for hair regrowth worldwide.

Spironolactone

Hormonal balance for hair

Blocks and reduces the effects of hair-loss causing hormones, like DHT, that can lead to thinning hair, supporting healthier regrowth.

Clinically used for decades, Spironolactone has shown remarkable results in reducing hormonal hair loss in women.

Finasteride

Targets Hair Loss at the Source

A powerful blocker of DHT (a hair-loss causing hormone) that tackles the root cause of hair thinning for long-term improvement and prevention.

Did you know?

Finasteride reduces DHT levels by up to 70%, addressing hair loss directly at the root.

Melatonin

Antioxidant Hair Defense

A natural antioxidant that protects hair follicles from oxidative stress while supporting healthy hair cycles.

Studies reveal that melatonin not only helps you sleep but also protects hair from aging and stress.

Tretinoin

Boosts Scalp Renewal

Encourages skin cell turnover on the scalp, and improves the absorption of other active ingredients, such as Minoxidil - creating an optimal environment for growth.

Originally a skin treatment, Tretinoin is now recognized for its powerful role in boosting hair growth.

Nature’s Hair Tonic

Rosemary Oil

A plant-based solution with antioxidant and anti-inflammatory properties, shown to support hair growth and scalp health naturally.

As old as herbal medicine itself, Rosemary Oil has been shown to be just as effective as some medical treatments.

Ketoconazole

Fights Scalp Imbalances

An antifungal agent that reduces dandruff and inflammation, creating a healthier scalp environment for hair growth.

Research suggests Ketoconazole may reduce hair loss by blocking DHT in the scalp.

Cetirizine

Calms scalp inflammation

Reduces inflammation and irritation in the scalp, addressing underlying issues that contribute to hair loss.

Often used for allergies, Cetirizine also helps calm irritated scalps for better hair health.

Caffeine

Energizes Hair Follicles

Scientifically shown to stimulate hair follicles and extend their growth phase, caffeine helps promote stronger strands.

Fun fact: A cup of coffee can’t fix hair loss, but caffeine applied directly to the scalp can.

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It's personal to us

I hated seeing my wife struggle with hair loss. Years of endless products with no real results.

I created Wave for her and women like her. She is our first patient, and her journey shaped everything we do - real science, real results, and the support every woman deserves.

Dr Rohin Patel,
Founder, Wave

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Why does hair loss happen?

Hormones & DHT

DHT is a hormone that shrinks hair follicles - and some women are more sensitive to it. Genetics, hormonal shifts (like postpartum, menopause, or conditions like PCOS) can increase DHT activity.

Poor blood flow

Your hair needs oxygen and nutrients to grow. When blood flow to the scalp is reduced - due to inflammation, stress, or genetics - your follicles shrink, weaken, and stop producing healthy strands.

The good news

This is fixable. With the right combination of ingredients, we can block DHT at the scalp, improve circulation, and reduce inflammation. Wave treatments are custom-built to target your specific root causes - no guesswork, no generic plans.

Hormones & DHT

DHT is a hormone that shrinks hair follicles - and some women are more sensitive to it. Genetics, hormonal shifts (like postpartum, menopause, or conditions like PCOS) can increase DHT activity.

Poor blood flow

Your hair needs oxygen and nutrients to grow. When blood flow to the scalp is reduced - due to inflammation, stress, or genetics - your follicles shrink, weaken, and stop producing healthy strands.

The good news

This is fixable. With the right combination of ingredients, we can block DHT at the scalp, improve circulation, and reduce inflammation. Wave treatments are custom-built to target your specific root causes - no guesswork, no generic plans.

Why women like you pick us
<h5>Why women like you pick us</h5>
<h5>Why women like you pick us</h5>

VS.

Personalised prescription formula

Generic, one-size-fits-all

Backed by clinical studies

Vague cosmetic claims

Combination therapy

Single ingredient

Designed for women

Built for men

Topical only, no systemic side effects

High risk oral treatments

Clinical support included

Sell and forget

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Whatever's causing it, we've got you

Hair loss in women is complex and unique to the individual. We understand this and create a treatment plan for you.

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Genetic

PCOS

Menopause

Hormonal changes

Illness triggered

Scalp sensitivity

Postpartum

Tried it all

Frequently Asked Questions

Wave combines personalised, dermatologist-led care with clinically proven treatments tailored specifically for women experiencing hair loss. We focus on addressing the root causes of hair loss through science-backed solutions, empowering you with effective results and ongoing support.
Yes, all our treatments are prescription-based. After reviewing your consultation, a licensed clinician will create a treatment plan tailored to your unique needs, ensuring the most effective and safe solution for you.
Our team of clinicians includes dermatologists, specialist GPs and Pharmacist Independent Prescribers (PIPs). Dermatologists and GPs with a special interesting in dermatology oversee the whole clinical organisation. PIPs assess your consultation and prescribe your treatment plans.
We personalise your treatment by using the information and pictures you provide in your detailed consultation, including your hair loss history, lifestyle, and goals. This allows us to tailor a clinically effective plan that’s just right for you, ensuring optimal results.
While results vary, most women notice improvements within 3 to 6 months. Patience and consistency are essential, as hair growth takes time. Your personalised plan is designed to deliver lasting results with ongoing use.
It’s normal to experience some initial shedding (commonly called the ‘dread shed’) as new treatments begin to stimulate your hair follicles. This phase is temporary and usually subsides within a few weeks, paving the way for healthier, stronger hair growth.
Side effects are rare and depend on your specific treatment. Our clinicians will discuss any potential risks with you before starting your plan. Most side effects, if they occur, are mild and temporary.
Yes, our treatments are safe and effective across all hair types and textures. Whether your hair is curly, straight, wavy, or coily, our clinicians ensure your plan suits your unique needs.
Yes, consistency is key to maintaining your progress. Stopping treatment may result in hair returning to its pre-treatment state over time. Our subscription model makes it easy to stay on track.
Absolutely. You’re in control of your Wave experience. You can pause, adjust, or cancel your subscription anytime with no hassle.
Our personalised treatments start at £70 per month. After the 3rd month, you will have the option to switch to a 3-monthly plan, which is £60 per month.
Our consultation process is designed with strict clinical protocols to ensure your safety. Every response is carefully reviewed by our licensed clinicians, who identify potential red flags and provide guidance tailored to your individual needs.
We’re confident in our personalised treatments, but we also understand that no solution is right for everyone. If you’re not seeing results, our clinicians will work with you to refine your treatment formula or explore other options to support your hair health journey.
We believe that effective hair loss solutions require clinically proven ingredients, which are often prescription-only. By focusing on science-backed treatments, we’re able to deliver real results and set a new standard for hair care.
Your subscription includes your personalised treatment, direct access to clinical support, and ongoing check-ins to ensure your plan evolves with your progress.
Every woman’s hair loss journey is different—causes, severity, and response to treatment all vary. Personalisation ensures that your plan is tailored specifically to your needs, giving you the best chance of achieving real, lasting results.
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